LILONGWE-(MaraviPost)-The Public Relations Society of Malawi (PRSM) on Saturday night honoured outstanding practitioners and institutions for their exceptional contributions to the growth and professionalism of public relations in the country.

The awards ceremony, held in Lilongwe, celebrated both individual and institutional achievements that have advanced effective communication and strengthened public trust across various sectors.

The Malawi Electoral Commission (MEC) was named Best Institution in Public Communication under the institutional category for its effective and transparent dissemination of information during this year’s General Elections.

MEC’s Director of Media and Public Relations, Sangwani Mwafulirwa, emerged as the PR Practitioner of the Year (Public Sector) and was also crowned the Overall PR Practitioner of the Year.

Speaking in an interview with journalists,Mwafulirwa expressed gratitude for the recognition, describing it as both an inspiration and a challenge to continue striving for excellence.

He attributed the success to proactive communication and strong stakeholder engagement during the elections period.

In other individual categories, Akossa Hiwa of National Bank of Malawi (NBM) was named PR Practitioner of the Year – Corporate, while Blessings Phumisa of UNDP received the Development Communications Award.

Among institutions, the European Union in Malawi won the Excellence in Development Communication award, and FDH Bank was recognised for Excellence in Corporate Communications.

The event concluded with veteran broadcaster Alaudin Osman, formerly of Capital FM, being honoured with the PRSM Honorary Fellow Award for his significant contributions to the development of the public relations profession in Malawi.

The Maravi Post